A restructuring of the ways in which males are presented in popular media, applying traditional pinup poses that are reserved for the female form, while still presenting the models in 'masculine' clothing.
Society defines the sexes as being inherently born with exclusive traits that are actually imposed by the society itself. From things as small as colour, attire, and even posing, the sexes are forced into accepting ideals that are unborn.
Men-Ups! is a project aimed at reversing the stereotypes created by society, begging the questions; why is it sexual for a female to pose one way, and not sexual for a male? Why is it considered more comical or unsettling for males to act the more socially defined feminine?